UI/UX Design in Kazakhstan: market overview
Companies in Kazakhstan increasingly look offshore for UI/UX design. Kaspi's super-app model, the Astana International Financial Centre and energy companies drive demand for fintech, crypto and enterprise software.
Demand is strongest across Fintech, Energy and Crypto (AIFC), and every engagement is shaped by local regulation, payment habits and working hours rather than a one-size-fits-all template.
Kazakhstan market snapshot
| Factor | Kazakhstan |
|---|---|
| Region | Asia Pacific |
| Currency | KZT |
| Time zone | UTC+5 |
| Business languages | Kazakh and Russian |
| Data-protection law | Law on Personal Data and its Protection |
| Key regulators | National Bank of Kazakhstan, AIFC AFSA |
| Popular payment rails | Kaspi Pay, Instant transfers, Cards |
| Leading sectors | Fintech, Energy, Crypto (AIFC) |
| Cities we serve | 3 |
| Overlap with our team | Full working-day overlap |
Kazakhstan business profile
Main business hubs
Almaty, Astana and Shymkent. We work with companies across these hubs remotely, with on-site workshops for larger engagements.
Economy
Energy, mining, fintech and logistics. That mix shapes the kind of UI/UX design we are asked to deliver in Kazakhstan.
Talent market
Growing tech workforce. Many Kazakhstan companies extend their teams with NNT engineers to move faster without long hiring cycles.
Digital infrastructure
Kaspi super-app and good urban connectivity. We design hosting, payments and integrations around this local infrastructure.
Working culture
Kazakh and Russian; relationship-driven. Our project managers adapt communication, documentation and meeting cadence accordingly.
How key sectors in Kazakhstan use UI/UX design
UI/UX Design for Fintech
Fintech businesses in Kazakhstan usually need secure onboarding, ledgers that reconcile to the cent, real-time payments and audit-ready reporting. For them, our UI/UX design typically starts with wireframes & flows (task flows and layouts validated before visual design) and adds design systems as the platform grows. Progress is tracked on onboarding completion rate and time to approve an application.
UI/UX Design for Energy
Energy businesses in Kazakhstan usually need asset maintenance, field-service apps, sensor dashboards and safety compliance. For them, our UI/UX design typically starts with figma prototypes (clickable prototypes for stakeholder and investor sign-off) and adds accessibility as the platform grows. Progress is tracked on asset uptime and mean time to repair.
UI/UX Design for Crypto (AIFC)
Crypto (AIFC) businesses in Kazakhstan usually need licence-ready custody, transaction monitoring, wallet security and clear user disclosures. For them, our UI/UX design typically starts with design systems (reusable components, tokens and documentation) and adds usability testing as the platform grows. Progress is tracked on deposit-to-trade conversion and withdrawal processing time.
Example: UI/UX design for a crypto (aifc) business in Astana
Consider a crypto (aifc) company in Astana (aifc financial centre and government). A typical UI/UX design engagement would start with wireframes & flows, then figma prototypes, and finish the first release with design systems — usually within 1–2 weeks.
Payments would run through Instant transfers, data would be handled under Law on Personal Data and its Protection, and success would be measured on deposit-to-trade conversion, withdrawal processing time and share of assets in cold custody.
Example: UI/UX design for a fintech business in Shymkent
Consider a fintech company in Shymkent (trade and manufacturing). A typical UI/UX design engagement would start with accessibility, then usability testing, and finish the first release with user research — usually within 3–6 weeks.
Payments would run through Cards, data would be handled under Law on Personal Data and its Protection, and success would be measured on onboarding completion rate, time to approve an application and fraud loss rate.
Feature notes for Kazakhstan
Wireframes & flows
In Kazakhstan, task flows and layouts validated before visual design — usually prioritised by fintech clients and connected to Kaspi Pay where payments are involved.
Figma prototypes
In Kazakhstan, clickable prototypes for stakeholder and investor sign-off — usually prioritised by energy clients and connected to Instant transfers where payments are involved.
Design systems
In Kazakhstan, reusable components, tokens and documentation — usually prioritised by crypto (aifc) clients and connected to Cards where payments are involved.
Accessibility
In Kazakhstan, wCAG 2.2 AA contrast, keyboard and screen-reader patterns — usually prioritised by fintech clients and connected to Kaspi Pay where payments are involved.
Usability testing
In Kazakhstan, moderated and remote tests that turn confusion into fixes — usually prioritised by energy clients and connected to Instant transfers where payments are involved.
User research
In Kazakhstan, interviews, analytics review and journey mapping — usually prioritised by crypto (aifc) clients and connected to Cards where payments are involved.
Regulators that can shape UI/UX design in Kazakhstan
Depending on your product, these authorities may set requirements that affect UI/UX design:
National Bank of Kazakhstan
Kazakhstan's central bank, which supervises payments and runs instant-payment infrastructure. For UI/UX design, payment licensing, safeguarding of client funds and operational resilience are the usual focus.
AIFC AFSA
The Astana Financial Services Authority, regulator of the Astana International Financial Centre including fintech and digital assets. For UI/UX design, custody, wallet security, disclosures and travel-rule messaging must match its rulebook.
Payment rails we integrate in Kazakhstan
Kaspi Pay
The payment service of Kazakhstan's Kaspi super-app, used for QR and online payments — covered by our engineers when your product needs payment integration.
Instant transfers
Real-time bank transfers available through local instant-payment schemes — covered by our engineers when your product needs payment integration.
Cards
Debit and credit cards, accepted via global and local acquirers — covered by our engineers when your product needs payment integration.
Law on Personal Data and its Protection: compliance checklist for UI/UX design
Before launch in Kazakhstan, we work through this checklist with your team and advisers:
- Map every personal-data field to a lawful purpose under Law on Personal Data and its Protection.
- Decide where data is hosted and whether data about Kazakhstan customers must stay in-region.
- Implement consent records plus data-subject access and deletion workflows.
- Encrypt data in transit and at rest; restrict and log administrative access.
- Prepare a breach-notification procedure that meets the timelines that apply in Kazakhstan.
- Review contracts and data-processing agreements for every third-party service.
Hosting and data residency for UI/UX design in Kazakhstan
For clients in Kazakhstan we usually host on Singapore, Mumbai or Sydney cloud regions. The choice balances latency for local users, Law on Personal Data and its Protection requirements on where personal data may be stored or transferred, and any sector rules your regulator sets. Backups and disaster-recovery copies follow the same residency decision.
Localising UI/UX design for Kazakhstan
Business in Kazakhstan is mainly conducted in Kazakh and Russian. We build interfaces, notifications and documents ready for those languages, format dates, numbers and KZT amounts the local way, and plan releases around the UTC+5 working day.
Questions to answer before starting UI/UX design in Kazakhstan
- Which customer segments in Kazakhstan come first — Fintech, Energy and Crypto (AIFC)?
- Do we need Kazakh and Russian from launch, or one language first?
- Which of Kaspi Pay, Instant transfers and Cards must be live on day one?
- Does any activity need approval or registration with National Bank of Kazakhstan?
- Where must data be hosted under Law on Personal Data and its Protection?
- Which cities do we pilot in — Almaty, Astana and Shymkent?
What our UI/UX design includes for Kazakhstan clients
Wireframes & flows
Task flows and layouts validated before visual design.
Figma prototypes
Clickable prototypes for stakeholder and investor sign-off.
Design systems
Reusable components, tokens and documentation.
Accessibility
WCAG 2.2 AA contrast, keyboard and screen-reader patterns.
Usability testing
Moderated and remote tests that turn confusion into fixes.
User research
Interviews, analytics review and journey mapping.
UI/UX Design by city in Kazakhstan
UI/UX Design in Almaty
Fintech, retail and startups. Typical starting point: figma prototypes, followed by accessibility.
UI/UX Design in Astana
AIFC financial centre and government. Typical starting point: design systems, followed by usability testing.
UI/UX Design in Shymkent
Trade and manufacturing. Typical starting point: accessibility, followed by user research.
UI/UX Design pricing for Kazakhstan
Projects are quoted in KZT or USD, as per your budget. Indicative ranges:
| Scope | Typical timeline |
|---|---|
| UX audit | 1–2 weeks |
| MVP design (web or app) | 3–6 weeks |
| Design system | 4–8 weeks |
| Ongoing design retainer | Ongoing |
Working across time zones with Kazakhstan
We work with full working-day overlap (UTC+5). Stand-ups and demos are scheduled inside that window and a written update goes to stakeholders in Kazakhstan every week.
Next steps
Ready to discuss UI/UX design in Kazakhstan? Here is how to get started with NNT Software:
- Share your goals, users, must-have features and timeline through the contact form, email or WhatsApp.
- Join a free 30-minute discovery call with a solution architect — we sign an NDA first if you prefer.
- Receive a written proposal within 48 hours: scope, milestones, team, timeline and fixed estimate.
- Kick off with a discovery workshop and see working software in your first sprint demo.